Increase traffic to your website with Search Engine Optimization
What’s the point of having a website if no one goes to it? This is the problem many website owners are facing as the sheer volume of websites increases and web traffic becomes more dispersed. The simple solution for increasing web traffic lies in search engine optimization (SEO). SEO refers to the process of increasing the volume of traffic to a web site through search engines. It uses ‘natural’ or unpaid search results as opposed to the paid ads that show up when you view the search results page. Put simply, SEO increases the chance that your website will appear on a search results page when someone searches for a related topic in a search engine (such as Google or Bing) hence increasing the chances someone clicks on your website.
There are many ways to make your website search engine friendly. For starters, bold face some of the keywords on each page by inserting the <b> </b> code around the keyword. It is also important to link as many pages as possible to your content. By linking existing sources to your website it shows search engines that the content on your website is worthwhile. Be sure to include links on all pages of your site, not just the home page. Another helpful SEO tactic is to add social bookmarks to your site. Social media website such as Facebook and Twitter provide valuable links to popularity and success. If your site uses Java script drop down menus, be sure to put text links somewhere on the page so that the spiders search engines send out can find and follow the content of your page. Also note that these search spiders like fresh text. This means you should update your website frequently and add new content as often as you can—adding a blog is the easiest way to ensure frequent updates.
These are just a few very simple tips to help optimize your search engine results. For a more complete guide to SEO, try downloading this helpful guide or reading some of Peter Drew’s SEO tips on his Facebook page. Remember that if you are able to increase the accessibility of your site to search engine spiders, your site will show up more on related search pages and more people will visit your website.